What happens when cake, skincare, and an adorable cat character come together? Secret Recipe has the answer.
Malaysia’s leading café chain has officially partnered with SimplyHeal and beloved local character IP Bichi Mao to launch a limited-edition collection of acne patches that’s as cute as it is practical. The collaboration debuted on 23 July 2026 and is available for a limited time at Secret Recipe outlets, selected Watsons stores, and Watsons Beautopia 2026.
Here’s everything you need to know about this sweet new collaboration.
1. Secret Recipe, SimplyHeal and Bichi Mao Have Created the Cutest Acne Patches Yet
The collaboration combines Secret Recipe’s iconic cakes, SimplyHeal’s premium hydrocolloid acne patches, and Bichi Mao’s adorable illustrations into one exclusive collection.
Designed to make skincare more fun, each acne patch features playful cake-inspired artwork while helping to reduce redness, absorb impurities, and support acne healing with the addition of tea tree oil.
It’s a collaboration that brings together self-care and sweet treats in one collectible package.
2. Two Exclusive Collections Are Available
Fans can collect two different collaboration editions, each offering exclusive merchandise and rewards.
Secret Recipe Series
Available exclusively at Secret Recipe outlets.
Price
- RM12.90 (Secret Recipe Rewards Members)
- RM14.90 (Promotional Price)
- RM28.90 (Recommended Retail Price)
Each box includes:
- 18 Bichi Mao-themed acne patches
- Limited Edition Bichi Mao Compact Case with Mirror
- Bichi Mao Shaker Keychain
- RM5 SimplyHeal Voucher (minimum RM20 spend at Watsons)
Watsons Series
Available at selected Watsons outlets and Watsons Beautopia 2026.
Price
- RM15.33 (Promotional Price)
- RM21.90 (Recommended Retail Price)
Each box includes:
- 20 Bichi Mao-themed acne patches
- Bichi Mao Shaker Keychain
- Secret Recipe Voucher for 50% OFF one cake slice with the purchase of one Signature Drink, Ice Blended or Milkshake.
3. Visit Watsons Beautopia 2026 to See the Collaboration First
The collaboration is also featured at Watsons Beautopia 2026, one of Malaysia’s biggest annual beauty and wellness events.
📍 Venue: Pavilion Exhibition Centre, Bukit Jalil
📅 Date: 23 – 26 July 2026
Visitors can explore both exclusive acne patch collections while discovering the latest beauty and wellness products showcased during the event.
4. Available Nationwide for a Limited Time
The Secret Recipe Series will be available at all Secret Recipe outlets nationwide from 23 July until 30 September 2026.
Meanwhile, the Watsons Series can be found at selected Watsons outlets as well as Watsons Beautopia 2026 during the campaign period.
As both editions come with different collectibles and vouchers, fans are encouraged to collect both sets before they’re gone.
5. Why This Collaboration Stands Out
Unlike traditional acne patches, this collaboration turns an everyday skincare essential into a collectible lifestyle accessory.
SimplyHeal’s medical-grade hydrocolloid patches are already trusted for helping reduce redness and absorb impurities, while Secret Recipe adds its signature dessert identity and Bichi Mao brings charming artwork that appeals to collectors and fans alike.
Whether you’re a skincare enthusiast, a Bichi Mao collector, or simply looking for a fun beauty essential, this collaboration offers something a little different.
Where to Buy the Secret Recipe x SimplyHeal x Bichi Mao Collection
🗓️ Campaign Period: 23 July – 30 September 2026
📍 Secret Recipe Series
Available at all Secret Recipe outlets nationwide.
📍 Watsons Series
Available at selected Watsons outlets and Watsons Beautopia 2026.
With limited-edition packaging, exclusive merchandise, collectible designs, and special vouchers included in every purchase, this collaboration is expected to be one of the cutest lifestyle launches of the year. If you’re planning to add them to your collection, it’s best to grab yours while stocks last.